Clothing, like food, is an essential everyday concern. What we wear is of crucial importance, not only because it keeps us decent and comfortable, but also because it is a medium for expressing identity. As has been well documented, the global production mechanisms that fulfill our need for clothing are destructive and abusive. Overly intensive industrial agricultural practices, fossil fuel based synthetic fibre production and slave-like factory environments have sadly become unavoidable constituents of our clothing economy. Consumers no longer know where their clothing was made, and by whom. We, however, refuse to accept this state of affairs. We don't believe that current practices are immutable. Starting from a set of basic principles, we have decided to make clothes differently.